Vision: To meet the consumer demands for premium quality food products, creating a learning organization to become the leader in food industry.

Mission:  Innovate food culture; Creating a better life.

Quality Goal: Customer first; Service first; Quality first; Innovation first.

Work Ethics: Strive for the best; Uniting responsibilities.

Development Philosophy: Big heart, big enterprise.

Quality Philosophy: Quality people making quality products.

Branding: Brand is the heart, the hand, and the face of the company.

Talent: Discover real talents.

Cost:  Strictly controlling costs.

Service: Striver for faster, better service.

Competition: The wise and brave wins